What does crisis management primarily involve?

Crisis management primarily involves responding to a disruption in usual routines. This process includes identifying, addressing, and mitigating the impact of unexpected events that could harm an organization’s operations or reputation. Effective crisis management requires a swift and organized response to restore normalcy and ensure continuity of operations.

Option B emphasizes the role of immediate reaction and planning during crises, which is vital for minimizing damage and maintaining stakeholder trust. In times of crisis, an organization must utilize pre-established protocols and strategies tailored to various scenarios, ensuring that staff are trained and prepared to handle such situations effectively.

The other choices do not accurately represent the focus of crisis management. Setting long-term goals, for instance, is important for strategic planning but does not address the urgent, reactive nature of managing a crisis. Developing new products or services, as well as planning community outreach events, are initiatives that are typically proactive and forward-looking rather than reactive, which distinguishes them from crisis management efforts.